The Company/Organization Newsletter
A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting useful and vital information to their employees. It not only informs, but can also guide and instruct those who read it.
But it’s not only about business. Company newsletters can feature news, personal profiles and human-interest features that focus not just on the product, but the people who create that product.
Organizational newsletters are similar to company newsletters. Since “organizations” can also be companies, and vice versa. Both share many of the same general goals. Organization newsletters are usually produced by nonprofit groups, and focus on articles and information aimed at potential contributors and financial backers, a strategy that “for profit” organizations would want to do as well.
Regardless of the source or goal of a newsletter, it needs to be well written, professional, informative and relevant. It is also a cost-effective way of getting vital information into the hands of employees and clients, and an excellent marketing tool as well.