Short and Sweet Every Step of the Way
If you are attempting to make the biggest possible impact with your online marketing efforts you should make every effort to provide the most useful information in the least possible space. This goes for just about every method of online marketing that you plan to use from blogging to e-mail and even social networking.
Now this isn’t to say that you should cut out valuable information for the sake of brevity, but you should limit the length of your posts by eliminating words or phrases that are unnecessary. If you get too wordy, even in something as brief as a Facebook update, you run the risk of getting passed over rendering your efforts much less effective.
The best way to combat this is through careful proofreading. Prior to hitting the publish or send buttons you need to read your post and focus on chopping any words that don’t necessarily add any value to the content. You want all of your articles, posts and updates to be laser focused, easily readable and completely useful.
By expressing your expert point of view in as few words as possible you’ll be able to answer questions and solve problems without wasting a second of your readers’ time. Providing content that can be read, absorbed and used quickly will likely lead to more “shares,” a larger audience and additional sales.