Make Use of the News for Blog Fodder

Light-BulbEven if you’ve followed all of the practical tips for harvesting content on your blog the time might eventually come when you are strapped for a solid and compelling idea for a post.  This is especially true if you are voracious about marketing with your blog and make an effort to post daily updates.

The good news is that you don’t need to rely completely on direct customer questions or highly specific industry news in order to create content that your readers and customers will enjoy.  It’s perfectly fine, and in many cases welcome, to take a break from the regular focus of your content and post something that is currently trending in the news or on the web.

Take a look at the top trending search terms on Yahoo, Google or Twitter or peruse the popular news sites.  Find something that you feel would interest or engage your readers, even if it isn’t niche related, and compose an entertaining update.  If at all possible, establish some sort of connection between the idea in your post and your service or product in order to insert a call to action for your readers to follow.

If you can’t possibly make the leap from the post you’ve created to a cohesive sales pitch, it doesn’t necessarily mean all is lost though.  If you ensure that your post is well written and that readers will be able to take something from it and possibly share it you are creating the opportunity to draw in new readers which is a success from a marketing standpoint.