Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural (organic) search results. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. The goal is to get on the First Page. SEO may target different kinds of searches, including image searches, local searches, and industry-specific vertical search engines.
As an Internet marketing strategy, our SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keyword phrases and to remove barriers to the indexing activities of search engines.
The goal of all internet marketing efforts is to achieve a high page rank in the search engines. Studies have shown that not only is it important to show up on the first page but that the first three positions garner most of the traffic. Typical of all search engines results; there are organic and pay-per-click results on the page. Paid results show up as “Sponsored Links”. Organic results are earned by having a website that Google and the other engines deem as the best search result for a particular keyword phrase.
How does Google decide?
Google, Bing, Yahoo! and the other search engines assign Search Engine Page Rank (SEPR) to every page for every keyword phrase that is relevant to each page. It is estimated that Google has over 200 criteria for analyzing the value of a website and its pages. The primary criteria is content. So it is critical for these engines to have a clear understanding of the website content. That way Google is properly rewarding your content with the best potential visitors for your business.
So, it is not only important to have great content. It is also important to insure that the search engines totally understand the content of each page. This is achieved by having every page optimized. Search Engine Optimization (SEO) is achieved by programming the meta tags on each page. This process is absolutely mandatory. A properly optimized site will achieve its full potential. A poorly optimized site could become invisible.
Our SEO strategies focus on procedures that help drive traffic to our client sites for the best keyword phrases. We do this by using the best ethical practices for achieving high SEPR.
Our SEO Methods
- Conforming to W3C Standards on all pages
- No abusive keyword density tricks
- Standard creation of sitemap.xml, robots.txt, & Privacy Policies
- Effective design of Title, Description & Headings Meta Tags
- ALT Tags and Title Tags on all images are not forgotten
- Proper nomenclature throughout the SEO process
- On-going Phone Consultations
- SEO Analysis of Site (if necessary)
- Site Designs that are Web Crawler-Friendly
- Discovery of Competitor Strategy
- Research Best Keyword Phrases
- Competitor Back Link Analysis
- Website Design Architectural Recommendations
- Web Traffic Analytical Reports