Resources

Web Design HTML and Color Design Tools

Posted on Tuesday, August 9, 2011 by Stu Kushner under the Resources Solutions
DIY Website Design Tools

I look for cool website design tools. Here are some that I found and that I would like to share with you. HTML Code Generator - This site has a screen editor that allows you to create content and then convert it HTML Source code by simply clicking on the "Source" button. Favicon Creator - This lovely little site enables you to import a graphic and then convert it to .ico-file that that you can use as a favicon on your website. The editor allows for easy cleanup. Color Palette Generator -  If you are looking to create a color ...

read more

Allow All Users to Experience Your Content

Posted on Wednesday, May 11, 2011 by Stu Kushner under the Marketing Ideas News Resources Solutions
Thinking man

“How often should I…?” is one of the most common beginnings to questions when it comes to any aspect of online marketing.  Unfortunately there isn’t always a clear cut answer for every part of the equation.  Even if you follow other successful businesses’ formulas when it comes to blog and social media schedule there is no guarantee that your followers will engage your efforts similarly. According to information gathered by online research company Visibli the average Facebook post has already received more than half of its “likes” before the time it is ninety minutes old.  Following the first few ...

read more

Deliver the Content Your Customers Want

Posted on Monday, May 9, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions
videoonlinemarketing content

Providing your customers with quality content is essential for online marketing success, but failing to provide the type that your connections are looking for can result in missed opportunities.  You need to create content that is related and relatable to your product or service in order to have the greatest impact with both your current customers and prospects. Prior to pouring every bit of your online marketing efforts into a single medium you’ve got to take the time to figure out if that medium will be the most effective means of reaching your target customer.  Step outside of the ...

read more

Generate Interest in Upcoming Endeavors

Posted on Friday, May 6, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

If you make a major upgrade to an existing product or develop a completely new product that is certain to solve pressing issues for your target customers, chances are you’ll see a boost in sales.  If you wait until the product has launched before making your customers and prospects aware of the exciting news you could be missing out on a golden opportunity in your online marketing efforts though. As part of your online marketing strategy you should make every effort to excite and entice customers by making them aware of upgrades, improvements and new products prior to launch.  ...

read more

Focus on More Than Profits for Long Term Success

Posted on Wednesday, May 4, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions
first dollar

Getting and framing that first dollar earned is a powerful moment in any business owner’s memories.  In order to ensure future successes you’ve got to focus on more than just how much money you are bringing in though. A successful online marketing strategy is not something that you will likely see astonishing results from immediately.  Developing your business blog and social media profiles, researching keywords and implementing a sound SEO strategy are all things that will take time to develop.  If you do them properly though, you will establish yourself as an expert in your niche and you ...

read more

The Importance of Fulfilling Your Promises

Posted on Monday, May 2, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

When creating any type of content for your business a good title is absolutely critical to success in your online marketing campaign.  If you can’t immediately grab a prospects attention with a catchy, clever and thoughtful title there is a very good chance that you’ll miss the opportunity to engage them further.  While you should take as much time as necessary preparing the perfect title for your posts and videos it is also of critical importance that you follow up that powerful title with the appropriate content. If you promise a specific solution to a serious issue with ...

read more

Deliver Quality to Instill Confidence in Your Business

Posted on Friday, April 29, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

You work tirelessly to ensure that the product that will end up in your customer’s hands is the best that it can possibly be, but you can’t stop there is you want your business to succeed.  If you don’t work to assure the same quality in your online marketing efforts the product that you’ve worked so hard on may never get into the hands of those customers. In order to get new visitors to your website to seriously consider purchasing something that you’ve created you’ve got to show them that you are serious about ...

read more

Reach a Wider Audience with Social Promotion of Video Content

Posted on Wednesday, April 27, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

If you’re relatively new to the online marketing game, generating a video for marketing purposes may seem like a frightening undertaking.  In reality though, a decent video won’t take you much longer to produce than a high quality blog post and could help you to reach and connect with a much larger audience. You don’t need any special education or overly complex tools in order to create a video that will attract new contacts or generate interest in your business.  If you’ve got a smartphone or a basic video camera and a deep understanding of your ...

read more

Keep Content Fresh for Online Marketing Success

Posted on Monday, April 25, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions

Updating blog and social media content regularly is critical for online marketing success.  If you want to reap the biggest benefit from your online marketing efforts though, you’ve got to make sure that the content that you are providing is something your readers haven’t seen before. Updating your content daily, or even multiple times a day, won’t have nearly the impact it could if you are only rehashing the very same information that your readers can find on other sites.  Retelling the same old news won’t do much to attract new readers either as Google and ...

read more

Short Messages for Long Term Connection

Posted on Friday, April 22, 2011 by Stu Kushner under the Marketing Ideas Resources Solutions
social media marketing

Your social media marketing efforts revolve around delivering the fastest, most concise and most direct messages possible to your customers.  Just because this mode of communicating with your customers and prospects is fast, it doesn’t necessarily mean that your efforts will yield rapid results though. Prior to embarking on a social media marketing campaign you need to understand that this method of communication is more about building a relationship with your customers than netting quick sales.  Sites like Facebook and Twitter give you an opportunity to become a part of your prospects everyday life so that you can build ...

read more