News

30+ Resources To Help You Excel at Facebook Advertising in 2014

Posted on Thursday, March 27, 2014 by admin under the News

By Sean Work With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience's line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it's only going to become more and more appealing. 2013 was a big year for Facebook's advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and ...

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Creating Compelling Content Through Blogging (A How-To)

Posted on Thursday, March 27, 2014 by admin under the News

By ScottOfford Posted by ScottOfford Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals. Goal Setting Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development ...

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Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

Posted on Wednesday, March 26, 2014 by admin under the News

By Sean Work The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn't relevant. And, it can't convert if people don't read it. That's why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders. The Three Types of Readers and How to Reach Them You can optimize ...

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The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

Posted on Tuesday, March 25, 2014 by admin under the News

By robinparallax Posted by robinparallax In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios. It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering. What any SEO or content marketer should know is that there ...

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10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

Posted on Tuesday, March 25, 2014 by admin under the News

By Sean Work We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention. While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform SumAll shows: “25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather ...

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How You Can Optimize Your Content Marketing in 3 Data-Driven Steps

Posted on Monday, March 24, 2014 by admin under the News

By Sean Work Today's article is a guest post by David Cheng of ShareBloc. Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We're a small team so an aggressive schedule can be overwhelming. To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers. Here are the three data-driven steps we took that you also may want to consider. 1. Crowdsource Your Blog Topics Some ...

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Is There a Formula for Creating Viral Content?

Posted on Monday, March 24, 2014 by admin under the News

By KristinTynski Posted by KristinTynski As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally. In order to continue improving our craft, we spend a lot of time looking at what really works and are always striving to develop processes and learning that builds from these lessons. One of our biggest goals is to iterate on our content until we feel it has met the criteria for true stickiness and potential virality. What follows are the main components of this process — a formula ...

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Announcing the KISSmetrics and AB Tasty Integration

Posted on Saturday, March 22, 2014 by admin under the News

By Zach Bulygo We're pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you'll automatically be able to send your results to KISSmetrics. Conducting a test with AB Tasty is simple: Install the AB Tasty tag on all pages of your site. Make changes to a page using the WYSIWYG editor. (You can run a multivariate test in which you test multiple elements on a page.) Set the KPIs you want to measure. Run the ...

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5 Things You Need To Know About Before Jumping into Mobile A/B Testing

Posted on Friday, March 21, 2014 by admin under the News

By Sean Work As the Android vs. iOS saga continues, most major apps establish their presence on both platforms. Many opt for iOS first, since there are only a few device models (as opposed to the ever-expanding portfolio of Android devices and manufacturers). Nevertheless, some have been swayed by the advantages of Android. Our friends at Stack Overflow cited iteration speed and first-party support for alpha and beta testing as the main reasons for choosing Android as the first platform for which they developed their native mobile presence. Even if the platform differences are not immediately apparent to you, taking ...

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In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

Posted on Thursday, March 20, 2014 by admin under the News

By Sherice Jacob One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads. But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere. But you can bet they won't be back. Gripe #1: “Just Copy Amazon” Amazon is one of the web's ...

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