Definitions

Stop and Block Referrer Spam

Posted on Friday, January 2, 2015 by Stu Kushner under the Definitions Solutions

I recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming. We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of ...

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What Is SEO And Why Is It Important?

Posted on Thursday, March 27, 2014 by Stu Kushner under the Definitions Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web. Since the ranking is based on the number of hits or visits to ...

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Newsletter Types

Posted on Friday, January 17, 2014 by Stu Kushner under the Definitions Marketing Ideas

No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are three general categories of newsletters: Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters. Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote, develop, and expand their business. These newsletters are typically sent to current or prospective customers to announce new products or services. The audience is usually found from mailing lists, surveys or “invitations” imbedded in an advertisement or as part of a promotion.  The promotional newsletter essentially tries to ...

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Why use a Parallax Website?

Posted on Friday, August 30, 2013 by Stu Kushner under the Definitions Opinion Solutions

Why drive a Yugo when you can drive a Ferrari? Parallax is the cutting edge for websites, and is perfect for businesses relying on the internet for advertising and building a customer base, especially for those customers just entering the market.  Parallax technology creates  a three dimensional effect that engages  potential customers in the same way a movie “scenes of coming attractions” entice movie audiences to see the whole picture. Just like a traditional web site, parallax websites enable viewers and browsers easily navigate around your website each visit. First, Parallax sites look awesome. There is nothing more powerful than ...

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Parallax Web Designs

Posted on Thursday, August 22, 2013 by Stu Kushner under the Definitions Marketing Ideas

Parallax means “The displacement or the difference in apparent direction of an object as seen from two different points not on a straight line with the object”. Right.  Now in plain English: “In web design, parallax refers to the scrolling technique used to create the illusion of depth on websites.”   The use of this technique to create the illusion of movement and depth was a breakthrough, but In fact, it’s not really new.  Creating the illusion of depth can also be traced back to older forms of media, like video games for example, but the application, for some reason, ...

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What is Parallax?

Posted on Saturday, August 3, 2013 by Stu Kushner under the Definitions Marketing Ideas Opinion

Parallax is defined as “a difference in the apparent position of an object viewed along two different lines of sight.” The Parallax effect or, parallax scrolling, in web design is a technique using layered images that move around at the website in different speeds/perspectives in the website, creating a sort of 3D illusion. In early video games, images were constructed of independent layers scrolling at different speeds to give the effect of motion, giving some layers the impression of being farther away than others – and thus the illusion of depth. This was called parallax scrolling, but it only worked ...

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Responsive Parallax Webs

Posted on Tuesday, July 23, 2013 by Stu Kushner under the Definitions Marketing Ideas

It sounds like something the Millennium Falcon might accidentally wander into, but Responsive Parallax Websites are the interactive models for next generation computers. The term merely describes a website that uses responsive design and features vertical parallax scrolling. OK. Yoda will explain: Responsive Web Design is a website using HTML5 and CSS3 that provides easy reading and navigation with a minimum of resizing, panning, and scrolling. It can be used for desktop computers, i-pads, and other small hand held devices. The site automatically resizes to account for varying screen resolutions without losing any of the visual effects. In essence, it ...

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A Short History of The “Website”

Posted on Tuesday, July 2, 2013 by Stu Kushner under the Definitions

The first web pages appeared in August of 1991, as a simple, text-based page with some links.  It basically told what the World Wide Web was all about. For the archeologically minded, a copy of the the website still exists online. Early sites were entirely text-based, with minimal graphics and no “layout” to speak of, mostly just headings and paragraphs. Web sites then were entirely text-based with a single-column design and inline links. Initial versions of HTML (HyperText Markup Language) and allowed only a basic content structure: headings, paragraphs, and links. Eventually, new versions of HTML allowed the addition of images ...

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Responsive Web Design for Dummies

Posted on Wednesday, June 26, 2013 by Stu Kushner under the Definitions Marketing Ideas

…or at least, the uninformed. What is Responsive Design? Well, imagine you just opened a blog, a website, or this article on your iPad, mobile phone or desktop. With Responsive Design, you will see the layout of the article automatically adjusted so that it fits the width of your browser. Even on a thin mobile phone the resolution is clear, and the entire page can be viewed – no scrolling or manual resizing required. The entire spectrum of screen sizes and resolutions has widened since the advent of small hand-held devices like iPads and cell phones that act like mini-computers. In ...

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The Goal of Content Creation and SEO

Posted on Friday, January 14, 2011 by Stu Kushner under the Definitions Marketing Ideas

I found this remarkable graph.  It shows the percentage of traffic on Google that clicks-thru to a website based on the search results position on the page. As you can see, the first position garners nearly one-third of all of the clicks. The number two position gets about 17% of the traffic and the clicks drop dramatically from there. This really shows how critical it is to achieve that first position on the first page. Anyone that tells you that the goal is to get onto the first or second page is very mistaken. Once you are off the first page, ...

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