Blog

Stop and Block Referrer Spam

Posted on Friday, January 2, 2015 by Stu Kushner under the Definitions Solutions

I recently started noticing some new traffic on the websites that we host and manage. What was unusual was that the sites were showing up as referral sites on almost every one of our websites. Our sites all get traffic from Google, Bing, Yahoo and such. But the 2nd and third tier traffic usually comes from more industry specific sources. So, when almost all of our sites were getting referred traffic from a single new source, that was a bit alarming. We were the victim of Referrer Spam. Referrer Spam is created by unscrupulous marketers that create a network of ...

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Creating Magnetic Content

Posted on Monday, December 1, 2014 by Stu Kushner under the Marketing Ideas Solutions

I have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each. But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines: Create a site that ...

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30+ Resources To Help You Excel at Facebook Advertising in 2014

Posted on Thursday, March 27, 2014 by admin under the News

By Sean Work With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience's line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it's only going to become more and more appealing. 2013 was a big year for Facebook's advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and ...

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Creating Compelling Content Through Blogging (A How-To)

Posted on Thursday, March 27, 2014 by admin under the News

By ScottOfford Posted by ScottOfford Blogging is a great way to get additional content into your website that both your visitors and the search engines will like. But there are a few things to keep in mind when starting this kind of content creation endeavor. Below, I explain how my internet marketing company does it for (and explains it to) our own clients. First, you need to set goals. Goal Setting Determining your marketing goals will help you in many ways, such as, giving you the ability to measure the impact of your effort. It is crucial in the development ...

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What Is SEO And Why Is It Important?

Posted on Thursday, March 27, 2014 by Stu Kushner under the Definitions Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web. Since the ranking is based on the number of hits or visits to ...

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Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

Posted on Wednesday, March 26, 2014 by admin under the News

By Sean Work The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn't relevant. And, it can't convert if people don't read it. That's why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders. The Three Types of Readers and How to Reach Them You can optimize ...

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The Art of Thinking Sideways: Content Marketing for ‘Boring’ Businesses

Posted on Tuesday, March 25, 2014 by admin under the News

By robinparallax Posted by robinparallax In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios. It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering. What any SEO or content marketer should know is that there ...

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10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

Posted on Tuesday, March 25, 2014 by admin under the News

By Sean Work We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customer/user acquisition, even though it can cost 7x more than customer retention. While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform SumAll shows: “25% to 40% of the total revenues of the most stable businesses in the SumAll network come from returning customers. Even better, steady customers help businesses weather ...

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How You Can Optimize Your Content Marketing in 3 Data-Driven Steps

Posted on Monday, March 24, 2014 by admin under the News

By Sean Work Today's article is a guest post by David Cheng of ShareBloc. Maintaining a steady blog publishing routine is hard to do. At ShareBloc, we try to blog at least two times a week, either on our blog or syndicated elsewhere. We're a small team so an aggressive schedule can be overwhelming. To get enough content to keep up the pace, we used data to help us figure out which topics would be most interesting to our readers. Here are the three data-driven steps we took that you also may want to consider. 1. Crowdsource Your Blog Topics Some ...

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Is There a Formula for Creating Viral Content?

Posted on Monday, March 24, 2014 by admin under the News

By KristinTynski Posted by KristinTynski As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally. In order to continue improving our craft, we spend a lot of time looking at what really works and are always striving to develop processes and learning that builds from these lessons. One of our biggest goals is to iterate on our content until we feel it has met the criteria for true stickiness and potential virality. What follows are the main components of this process — a formula ...

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