10 Things I Have Learned Over the Years Running an SEO Business
Posted by Firestarter-SEO
This article, blog, guest post, or whatever you want to call it, is written for those who are new and learning SEO. I hope I donâ€™t come off as cocky or arrogant. I simply want to help make the SEO community a better place. After practicing SEO for several years and assisting businesses in succeeding online, I feel I have learned some very valuable lessons Iâ€™d like to share with those who care.
1. Read These Documents
As the SEO market becomes saturated with new content each day, there are some pieces of content that have withstood the test of time. I would categorize the following SEO related documents as â€œmust readsâ€�. I wouldnâ€™t say they need to be completely comprehended but they definitely should be read.
The Anatomy of a Large-Scale Hypertextual Web Search Engine: This paper is essentially the birth of Google. Whether or not everything in this paper is still current and relevant is debatable. However, the article provides valuable insights on how Google is/was supposed to operate.
The PageRank Citation Ranking: Bringing Order to the Web: Any experienced SEO reading this knows PageRank is not what it used to be. However, it is fascinating to study the value of links and the authority they can pass. Understanding how links work and why they are important are essential to being successful at SEO.
Search Engine Optimization Secrets: I did not realize how important links were until I read this book. Danny Dover said something along the lines of, â€œMost of the problems SEOs run up against can be addressed by adding inbound linksâ€�. In my opinion this is one of the better books on SEO.